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Beverage coloring and tasteFeatured science projectScience project video


The hypothesis that most people’s perception of taste will be based on the color of the beverage, is proven to be true.

Food and beverage manufacturers are fully aware that the color of the food will influence a consumer's perception of taste. This is the reason why they put in a lot of effort to find the perfect color and texture for their food products.

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This science fair project may be repeated, this time, using a bigger group of people to do the sampling.

Modify the science project experiment, using different types of juice but all of them with the same colored food dye.


More Than Meets the Tongue: Color of a Drink Can Fool the Taste Buds into Thinking It Is Sweeter:

The Influence of Color on Taste Perception :

Beverage colour affects taste perception, reveals new research:

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