Alpha the Avatar has been a recurring character on Charmed for a while. He first appeared in the season five episode "Sam I Am" and returned in "Centennial Charmed" (The 100th Episode). He recently became a major recurring character in one of the biggest serialised plotlines in Charmed ever. After he achieved his goal of getting The Charmed Ones and Leo to help get the world to become a "Utopia" where he and the other Avatars dictate everything that happens, he was soon forced to give up this world when the Charmed Ones (the greatest force of good) and Zankou (the leader of the demons) realized his plan and threatened him with death.

His character is indirectly to blame for the deaths of Cole Turner (played by Julian McMahon), probably the most well-liked character on the show, and Kyle Brody (played by Kerr Smith).

His character was a major player in Charmed. The Avatars have the most complex storyline and most in-depth backstory in Charmed.