Science Fair Project Encyclopedia
|- style="background:#F3DE94; font-size: 90%;" |Bud Light |Light lager
|- style="background:#F3DE94; font-size: 90%;" |Michelob |Lager
|- style="background:#F3DE94; font-size: 90%;" |Busch |Lager
|- style="background:#F3DE94; font-size: 90%;" |O'Doul's |Nonalcoholic
Anheuser-Busch , the world's third largest brewing company in volume after InBev and SABMiller, is based in Saint Louis, Missouri, USA. The company brews 35 different beers and malt liquors. Anheuser-Busch's best known beers include brands such as Budweiser, and the Busch and Michelob families. The company also produces a number of smaller-volume and specialty beers, nonalcoholic brews, malt liquors (King Cobra and the Hurricane family), and flavored malt beverages (e.g. the Bacardi family and Tequiza). "A-B," as the company is often called, owns 12 U.S. breweries.
- 50% of Grupo Modelo in Mexico
- 29% of China's Harbin Brewery Group Ltd.
- 9.9% of Tsingtao Brewery Company Ltd. in China. Under an agreement with Tsingtao, Anheuser-Busch’s interest will increase to 27% during the next several years. A-B has 17 overseas offices.
In November 2004 A-B sold its 20% participation in CCU (Compañía de Cervecerías Unidas) in Chile to a Chilean Bank, in a public bid.
The St. Louis Cardinals baseball team was owned by Anheuser-Busch from the mid 1950s until it was sold to a group of private investors in March 1996. Busch Stadium, paid for and built by the brewery in the early 1960s, still bears its name, although a new stadium is under construction and the current ballpark will be demolished by 2006. A-B has signed an agreement for the new ballpark to keep the "Busch Stadium" name.
(1) Source: Impact: Global News and Research for the Drinks Executive, Volume 33, Nos. 19 & 20, October 1 & 15, 2003.
The company is known in the United States for its huge advertising presence, including a sports marketing division which creates advertising material for the Super Bowl and many other sporting events. Famous Busch television campaigns have included the "Gimme a light" spots, frogs and lizards saying 'bud-wei-ser', the annual Bud Bowl, the "Waazzzup" series, and others. Recently, Miller Brewing began a series of commercials which featured "referees" calling "penalties" on people for drinking Budweiser, and they would then take the Budweiser and replace it with Miller. Anheuser-Busch responded with their own "referees" commericals in which referees were taking people's Budweiser and keeping it for themselves. One such commercial showed the "referees" being confronted by the police. The most successful radio advertisements are the "Real American Heroes" ads, which were then changed to "Real Men of Genius" after September 11, 2001 attacks.
Saint Louis Corporate Headquarters and Brewery
The world headquarters for Anheuser-Busch is in Saint Louis, Missouri. The brewery here is the largest of the Anheuser-Busch breweries. This brewery was opened in 1852. There are three buildings that are on the register of National Historic Landmarks. While most of the Clydesdales are kept at the nearby company farm, the company does rotate the horses through its headquarters, and visitors can see the Clydesdales in their exercise field as well as their places in the carriage house.
The headquarters for Anheuser-Busch is near downtown Saint Louis, at 12th and Lynch Streets. The site sits next to Interstate 55. Visitors should follow signs to the visitor's parking area and center. Guests can sign up for a tour at the visitor's center, as well as see a number of exibits. The tour takes visitors through the complex, and those of the legal age can enjoy two free glasses of beer at the end of the tour.
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