Apple Jacks are a brand of cereal produced by Kellogg's and targeted mainly at children. The product is described by Kellogg's as "[c]runchy, sweetened multi-grain cereal with apple and cinnamon." Despite the name, Apple Jacks do not have a strong apple flavor.

Advertising

A television ad campaign in the 1990s featured rebellious children expressing their allegiance to Apple Jacks, apple flavor or no, proclaiming, "We eat what we like!" Around the same time, similar ad campaigns for Twix and Bubble Tape focused on kids' ability to make their own choices, whether or not these choices made sense to grown-ups. This was in marked contrast to previous ad campaigns; for example, Kix cereal advertised itself as being "kid tested, mother approved." The shift toward marketing cereals directly at children signaled the growing recognition of children's influence on family purchases.

History

Originally, all Apple Jacks cereal pieces were orange and O-shaped. In the mid-1990s, O-shaped green pieces were introduced. On December 8, 2003, as part of a marketing promotion, the orange jacks remained O's but the green jacks turned into X's.

Ingredients

Corn , wheat, and oat flour ; sugar; salt; milled corn; apple juice concentrate; dried apples, cinnamon; modified corn starch; sodium ascorbate and ascorbic acid (vitamin C); calcium phosphate; yellow #6; niacinamide; reduced iron; zinc oxide; pyridoxine hydrochloride (vitamin B6); baking soda; riboflavin (vitamin B2); thiamin hydrochloride (vitamin B1); vitamin A palmitate; BHT (preservative); blue #1; folic acid; vitamin B12 and vitamin D.

Apple Jacks are classified as being Kosher dairy.

External links

• AppleJacks.com
• Cereal.com - AppleJacks Page