Badge engineering is a term that describes the rebadging of one model of car as another. This often occurs when two companies pool resources by operating a joint venture or merging their operations. While originally, differences were confined to the badges used on the model, more typically it involves slight styling differences, usually with different headlights and rear lights. It also occurs when an individual manufacturer owns a portfolio of different brands, and markets the same car under a different brand in different territories. Language problems can also mean that a car has to be given a different name in a certain country.

Current Examples

Past examples

Models produced under licence

These lists do not include models that have been produced by other companies under licence, such as versions of the Mitsubishi Colt produced by Proton in Malaysia or the Renault 12 produced by Dacia in Romania.

See Also

• Captive import