Science Fair Project Encyclopedia
Charity branding
The practice of branding applied to charities. Charities are fundamentally different to commercial companies. Therefore — even though branding is rooted in the commercial world — branding within the charity sector has to follow slightly different rules.
Books/Publications
Olins, Wally, On Brand, London: Thames and Hudson, 2003,
Saxton, Joe, Polishing the Diamond: Values, Image and brand as a Source of Strength for Charities, nfpSynergy, 2002
10-26-2009 08:16:03
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details


