Cheryl Baker (born Rita Crudgington, on 8 March 1954, in Bethnal Green, England) is a British television presenter. She has appeared in the Eurovision Song Contest twice, both times representing the United Kingdom. First in 1978 as a member of the group Co-Co , they came in at 11th place with the song The Bad Old Days. However it is with the second time she entered the contest with Bucks Fizz, that she is best remembered, with their song 'Making Your Mind Up', which won the 1981 Eurovision Song Contest for the United Kingdom.

Cheryl then went on to stay with Bucks Fizz until 1993, when she left to pursue a career in television presenting. She went on to co-present Record Breakers, alongside Roy Castle and latterly Kriss Akabusi.

After this she went on to making guest appearences on such shows as The Weakest Link, GMTV, and Bargain Hunt. More recently she has made appearences on the reality tv shows, Drop the Celebrity and I'm Famous and Frightened!

She has also recently started to present on the satellite and freeview shopping channel price-drop tv.