Science Fair Project Encyclopedia
Clunk Click Every Trip
"Clunk Click Every Trip" is the slogan of a series of British public information advertisements sponsored by the Royal Society for the Prevention of Accidents in January 1971 and starring Jimmy Savile. The advertisements highlighted the dangers of being thrown through the windscreen in a car accident and reminded drivers that the first thing they should do after closing the door ("Clunk") is fasten their seatbelt ("Click"). These advertisements helped lay the groundwork for compulsory seatbelt use in the front seat of a vehicle, which law came into force on January 1, 1983, in the UK.
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