Science Fair Project Encyclopedia
Cola wars
During the 1980s, Coca-Cola and Pepsi Cola began an escalating campaign of mutually-targeted television advertisements which became known as the Cola Wars. First they began showing people doing "blind taste tests" in which they preferred one product over the other; then hiring more and more popular spokespeople to promote their products. They focused particularly on rock stars; notable soft drink promoters included Michael Jackson (for Pepsi) and Paula Abdul (for Coke).
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10-26-2009 08:16:03
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details