Science Fair Project Encyclopedia
Consumer behaviour
Consumer behaviour is the study of how people buy, what they buy, and why they buy. It is a subcategory of marketing that blends elements from psychology, marketing, and economics. It attempts to understand the buyer decision making process, both individually and in groups.
10-26-2009 08:16:03
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details


