Crest is the name of a very popular toothpaste which is now on the market in many countries, such as the United States, Canada, the United Kingdom, and France. It is made by Procter & Gamble. It was the first toothpaste to utilize fluoride as an active ingredient.

Crest is endorsed by the American Dental Association (ADA) as an "effective decay-preventive dentifrice that can be of significant value".

It was first introduced in 1955, as the first toothpaste clinically proven to help prevent cavities and tooth decay. A new formula was released in 1981.

The Crest brand covers over twenty brands of toothpaste, toothbrushes, mouthwash, and dental floss. They also have a teeth-whitening product called Crest Whitestrips.

Crest toothpaste in pop culture

Mike Piazza was paid $20,000 for a half-hour of pitching a vanilla-mint flavored Crest toothpaste on the September 23, 2004 episode of the NBC television program The Apprentice.

External links

• Product details and history of Crest toothpaste - from its manufacturer, Procter & Gamble
• Brand homepage