Science Fair Project Encyclopedia
Customer lifetime value
This is a long-term marketing principle which looks at the value to the company of a customer over the whole time that they relate with the company. This includes knowing that although a customer may temporarily use another company's products/services, they can return.
One important consequence of a company taking the long-term view to heart and into action is that the customer tends to have better service and hence tends to be more loyal.
External Links
Article: "How Valuable Are Your Customers?"
10-26-2009 08:16:03
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details