Science Fair Project Encyclopedia
It was founded in 1900 and was bought in 1916 by the future Lord Beaverbrook. It was one of the first papers to carry gossip, sports, and women's features, and the first newspaper in Britain to have a crossword. It moved in 1931 to Fleet Street. Under Beaverbrook the newspaper achieved a phenomenally high circulation, setting a new record for any newspaper several times throughout the 1930s. This came about due to an aggressive marketing campaign in a vigorous circulation war with other populist newspapers, with many making offers of insurance and free gifts for new subscribers.
It switched to tabloid form in 1977 and was bought by United Newspapers in 1977, and was briefly renamed The Express in 1996. In 2000, it was bought by Richard Desmond, who previously published such pornographic magazines as Big Ones and Asian Babes.
The paper has for many years been a rival of the Daily Mail, and each frequently attacks the other's journalistic integrity. As of 2004, the Express has a less stridently right wing political stance than the Mail, and sells less than half as many copies. However, it has run front-page stories railing against asylum seekers, while at the same time denouncing the extreme-right British National Party. In the 2001 general election it supported the Labour Party, but has recently switched its support to the Conservative Party.
Because of its lower sales in recent years, the Express has implemented subtle economy measures such as reducing the height of its pages by a centimetre and printing on slightly lower-grade paper.
The Sunday Express is the Sunday edition of the Daily Express.
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