Science Fair Project Encyclopedia
Diversity marketing
Diversity Marketing is a marketing paradigm which sees marketing (and especially marketing communications ) as essentially a communication effort with diverse publics. On of the leading advocates of Diversity Marketing is the British academic Stephan Dahl. According to him the main focus of marketing today should be to create effective communication methods and a communication mix appropriate to each of the diverse groups active in the market today.
Bibliography
- Dahl, Stephan: Diversity Marketing, Thomson, 2002
Last updated: 05-27-2005 19:19:57
10-26-2009 08:16:03
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details