Science Fair Project Encyclopedia
Drive time
Drive time is prime time for radio broadcasting. It consists of the morning hours when listeners wake up, get ready, and head to work or school, and the afternoon hours when they are heading home and before their evening meal. These are the periods where the number of listeners is highest and commercial radio can charge the most for advertising.
The exact times vary: morning drive-times typically include 6-9 a.m.; afternoon drive-times typically include 3-7 p.m.
10-26-2009 08:16:03
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details