Short for End Poverty in California, EPIC was an effort for then well-known muckraking writer and former Socialist Upton Sinclair to implement Socialist reforms through California's Democratic Party during the Great Depression by recruiting supporters into the party and then securing that party's nomination for Governor of California.

The EPIC plan was based on Sinclair's proposal that the state of California take over idle factories and farmland, which would then be run as cooperatives. The idea was to use these cooperatives to put the unemployed back to work. To run the cooperatives, Sinclair proposed the formation of an agency to be called the California Authority for Production. The proposal received widespread attention, and supporters formed EPIC clubs to promote it.

Sinclair's movement aroused the strong opposition of business leaders and Republicans in the state, while many moderate Democrats, who found Sinclair's proposals extreme, rallied around a third party candidate. The effort to stop Sinclair marked the birth of modern media politics including the use of ad agencies, attack ads, and professional campaign strategists.

Upton Sinclair received 879,537 votes, or 37% of the vote in the 1934 election. His Republican opponent, Frank Merriam, won the election with 1,138,620 votes, or 48%. Raymond L. Haight for the Commonwealth party took 13% of the vote (302,000 votes). Making Merriam a minority Governor.

References

• I, Candidate for Governor, and How I Got Licked (1935), by Upton Sinclair (ISBN 0-520-08198-6)
• The Campaign of the Century (1992), by Greg Mitchell (ISBN 0-679-74854-7)
• Endangered Dreams (1996), by (Kevin Starr ) (ISBN 0-19-510080-8)