East End X Yuri is a Japanese hip hop group.

Members

East End members are Gaku the MC (in Japanese ガクエムシー) born October 10th, 1970, ROCK-Tee a DJ (in Japanese ロックティー) born December 8th of the same year, and Yoggy, another DJ, (in Japanese ヨギー) born May 5th in the same year as the other two.

History

Gaku and Yoggy were friends in highschool, often entering rap contests when they could. Because they were interested in the same thing, they were acquainted with ROCK-Tee. Later, when entering college, Gaku ran into Rock-Tee. As a group, East End's first live performance was an event called "Peace Ball" (in 1990) many acts that are still famous in Japan today were in attendance, including DJ Honda , DJ Krush, Boy-Ken, DJ Yas, and others. East End continued to be strong as an independent act, but with little mainstream attention. Finally in 1994 the group broke strong into the mainstream with their pop-rap single da.yo.ne. (with guest artist YURI, thus "x" meaning "with" in the name East End x Yuri). Sales were slow at first, but in early 1995 East End x Yuri single broke the million sold record, the first in Japanese Hip Hop history. Essentially a mainstream one hit wonder the group continued to release singles trying to recapture the limelight, but were unable to do so. In 2003, after a short brake, they released a full album with many "fore fathers" of Japanese hip hop and got some media attention, but failed to brake into the mainstream once again.

• reference: http://www.eastend-web.net/story/index.html (in Japanese)

The Song Da.Yo.Ne.

Unarguably the group's biggest song, selling millions. The lyrics are often thought of as simple with no heavy social commentary. (Although this is similar to a lot of Japanese hip hop of the time.) The song's "chorus" contains the song's name sake:

Da yo ne da yo ne
Iukkyanai ka mo ne sonna toki nara ne

"Da yo ne" is informal Japanese, mainly used in Tokyo ("east" area of Japan) Because of this several other versions of this song were recorded as West End X Yuki , North End X Mai (and etc) which included local versions of the phrase turned into "so.ya.na" and "da.cha.ne" respectively. Although lasting only as a memory for most Japanese people, the song Da.Yo.Ne helped to spark the hip hop movement in Japan.