Science Fair Project Encyclopedia
In the 1940s, it increased in popularity, partly because of the famous Varga Girls . In the 1960s, Esquire published writers such as John Sack, Tom Wolfe, Norman Mailer and Gay Talese, taking part in the so-called new journalism trend.
For many years, Esquire has published its annual Dubious Achievement Awards, which recall unusual events of the preceding year. They are written in reverse order compared to most humor; the punchline comes first in the headline, and the copy below provides the setup by explaining the actual event. This format has been much-imitated by other publications. As a running gag, the annual article almost always ends with an old photo of Richard Nixon laughing with the caption, "Why is this man laughing?"
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