Fox Kids (officially Fox Family Worldwide, Inc) was a children's television programming brand from the early 1990's until October 2001, at which time it was a 50-50 joint venture between News Corporation Limited and Haim Saban.

History

The Fox Kids Network began in the Fall of 1990, originally headed up by division president Margaret Loesch and airing programming originally for 30 minutes per day Monday-Friday and four hours on Saturday morning. The network eventually expanded to up to two hours per day of children's programming with one hour in the morning and one hour in the afternoon.

In 1996, it merged with Haim Saban's Saban Entertainment, Inc. In October 2001, Saban and News Corp sold the group to The Walt Disney Company, at which time Fox discontinued the daytime children's programming, giving the time back to their affiliates. It maintained a Saturday morning schedule until 2002, when it gave the time to 4 Kids Entertainment, producers of Pokemon.

The Walt Disney Company dissolved the U.S. Fox Kids brand in 2001, and it was not until 2004 when they started their own brand, known as Jetix. However, the worldwide "Fox Kids," are slowly now being converted to Jetix.

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