Fred Seibert (born 1951) is an entertainment executive who has held leading positions with MTV Networks and Hanna-Barbera.

Seibert was MTV's first creative director and helped develop its on-air visual identity , creating hundreds of station IDs for the channel. He also commissioned and approved the mutating MTV logo, despite network executives objections to a logo that did not remain constant.

In 1985, with partner Alan Goodman , Seibert successfully overhauled then-floundering children's cable channel Nickelodeon and developed the Nick at Nite concept.

Seibert became president of Hanna-Barbera Productions in 1992, and turned around the struggling animation studio by revamping its production and development process. He created Cartoon Network's What-A-Cartoon! Show, a showcase for new animated shorts which spun off several successful series including Cow and Chicken, Dexter's Laboratory, Johnny Bravo, and The Powerpuff Girls. He remained at Hanna-Barbera until 1996, when H-B's parent company, Turner Broadcasting, merged with Time Warner.

Seibert co-founded animation production company Frederator Studios in 1997. Frederator currently has an exclusive deal with Nickelodeon, and its productions include ChalkZone, The Fairly OddParents, My Life as a Teenage Robot, Nicktoons Film Festival, and Oh Yeah! Cartoons.

In addition to his Frederator duties, Seibert returned to MTV Networks in 1999, and was president of MTV Networks Online, chairman of the MTVi Group, and president of Nickelodeon Online. After the dot-com bubble burst, he returned to Frederator full-time.

External links

• The Frederator Studios Blog
• Animation World News interview (2003)
• Essay by Steven Heller at AIGA.org (American Institute of Graphic Arts ) (PDF)