Science Fair Project Encyclopedia
The company markets such brands as Betty Crocker, Nestlé, Yoplait, and Pillsbury, as well as numerous well-known breakfast cereals (see below). General Mills's original name was the Washburn Crosby Company, which created legendary Twin Cities broadcaster WCCO. The founders of the Washburn Crosby Company included Congressman Cadwallader Colden Washburn.
In 1990, General Mills and Nestlé started a 50/50 joint venture called Cereal Partners Worldwide to market breakfast cereals for both the United States and Europe. CPW distributes cereals manufactured by both companies under the Nestlé brand name.
The company merged with Pillsbury in 2001. While many of the Pillsbury-branded products are still manufactured by General Mills, some products had to be sold off to allow the merger since the new company would have held a very strong monopoly position. Some products carrying the Pillsbury name, such as cake mixes, are now sold by The J. M. Smucker Co.
In late 2004, the company transitioned its entire breakfast cereal line to whole grain. This was partially due to the low-carbohydrate diet craze that had been sweeping the United States in the early 2000s decade, but was also influenced by research indicating that highly-refined grains can have detrimental health effects. Also in 2004, General Mills was named one of the 100 Best Companies for Working Mothers by Working Mothers magazine.
- Boo Berry
- Cinnamon Grahams
- Cocoa Puffs
- Cookie Crisp
- Count Chocula
- Fruit Brute
- Golden Grahams
- Lucky Charms
- Yummy Mummy
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details