Science Fair Project Encyclopedia
Golden Arches
The Golden Arches are the famous symbol of McDonald's, a fast-food hamburger chain based in Chicago. They have also been seen more broadly as a symbol of capitalism or globalization, since they are one of the more prominent American corporations that have become global in their reach (along with Coca-Cola and Nike).
In his book, The Lexus and the Olive Tree Thomas L. Friedman proposed The Golden Arches Theory of Conflict Resolution , observing that no two countries with a McDonald's franchise had ever gone to war with one another, a version of the democratic peace theory. Shortly after the book was published, the NATO bombing of Serbia proved an exception to the theory.
10-26-2009 08:16:03
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details