This is where graffiti meets vanity to GRAVANITY: an entire industry catering to the obsession of ordinary citizens wanting to leave something behind in print, audio or imagery, preferably in the public domain.

One example is the SMS Guerilla Projector Troika, a London-based collective of artists and designers, have created the SMS Guerilla Projector. The device delivers instant GRAVANITY by letting individuals and companies project SMS messages on anything with a smooth surface, from buildings to signs. Thanks to the global ubiquity of texting, seeing one's name or brand up in lights has never been easier (or more networked!).

Another example is South African B-on-GO Net. Launched in February 2004 by M-Net, B-on-GO was the first incarnation of M-Net's idea to combine cell phone-activated TV cameras, the SMS/texting platform, a dedicated interactive website, and an entertainment twist on GRAVANITY, to produce reality TV content by and for the masses. Unlike most reality shows, no application process or contest was used to screen B-on-GO hopefuls. Remote mobile studios popped up in shopping malls, and anyone was welcome to step inside and "do their thing" for a chance at instant stardom. Special technology allowed entrants to dial a number from their cell phone to activate the TV cameras, and then a live M-Net director remotely guided them through the process of recording their clip on the spot.