Science Fair Project Encyclopedia
The Herald Sun was formed in 1990 from a merger of the morning tabloid paper The Sun News-Pictorial with its afternoon broadsheet sister paper The Herald. It was first published on October 8, 1990 as The Herald-Sun. The hyphen in its title was later quietly dropped; the last hyphenated masthead appeared on May 1, 1993. The Herald Sun is the most popular newspaper in Australia, and with 551,100 readers, it even outsells its Sydney counterpart, The Daily Telegraph .
In its heyday The Herald had a circulation of almost 600,000 but by the time of its 150th anniversary in 1990, with the impact of evening television news and more people using cars as a means for transport rather than trains or trams, The Herald's circulation had fallen to just under 200,000.
The Herald and Weekly Times Ltd was faced with the choice of either closing The Herald which would have meant a massive lay off of employees or merging it with its morning sister paper The Sun News-Pictorial and combining the best journalists and features from both papers in a new newspaper. The HWT decided to merge the two and so The Herald was published for the last time as a separate newspaper on October 5, 1990, after one hundred and fifty years, ten months and two days of publication. The next day, October 6, The Sun News-Pictorial published its last edition.
The Herald Sun, like all Rupert Murdoch-owned tabloids, supports politically and socially conservative views. Compared to its Sydney stablemate, The Daily Telegraph, it is a little more restrained in its style of reporting, though it is still more populist in its reporting than a typical broadsheet. Media critics, such as the ABC's Media Watch program, have regularly pointed out that like other Murdoch papers it consistently reflects its proprietor's views and commercial interests even where they diverge from the paper's audience.
Its major competitor is the social-democratic-leaning broadsheet The Age, which it outsells substantially (although The Age dominates the classified advertising market). It gives little coverage to political analysis, the mainstay of any broadsheet newspaper; its strengths are its sports reporting and a general lack of pretension.
The old Herald and Weekly Times building located in Flinders Street is currently undergoing redevelopment. A 36 floor office tower is being built above the old building, which, being heritage listed, cannot be fully demolished. Its exterior, including the neon HERALD SUN sign and the former radio antennas on the roof for radio station 3DB, that was also housed in the building for many years, cannot be removed. The interior of the building was gutted after the HWT moved out in 1995 after seventy-two years in the building. Apartments will be built inside the old structure.
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details