Science Fair Project Encyclopedia
Kellogg's Sugar Smacks is a sweetened puffed wheat breakfast cereal. Introduced in 1953, the cereal has undergone several name changes, being known variously as Sugar Smacks, Smacks, Honey Smacks and, in Mexico, SMAK.
Various clowns served as the advertising mascot from 1953 to 1956, including Cliffy the Clown. In 1957, a seal, named Smaxey, and dressed in a sailor suit , became mascot. The Hanna-Barbera cartoon horse sheriff, Quick Draw McGraw took over in 1961, followed by The Smackin' Bandit in 1965, a half-mule, half-kangaroo who kissed everyone in sight. He was replaced in 1966 by the Smackin' Brothers, two boys dressed in boxing shorts and boxing gloves. In the early 1970's an Indian Chief appeared briefly, replaced by Dig 'Em Frog in 1972. He continued as spokesfrog as the cereal was rechristened Kellogg's Honey Smacks. Dig 'Em was replaced by an animal more associated with honey, Wally the Bear in 1986, but was brought back by popular demand in 1987.
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