Science Fair Project Encyclopedia
In 1968, Chiat teamed up with Guy Day to form the Chiat/Day advertisement company in Los Angeles. Chiat/Day went on to create some the very memorable advertising campaigns and was named U.S. Agency of the Decade in 1989. Their clients were such powerhouses as Apple, Nike, Energizer, Nissan, Pathfinder, Infiniti, American Express, or Reebok. Three Chiat/Day campaigns, the Apple 1984 campaign, the Energizer Bunny campaign, and the Nynex Yellow Pages campaign, were chosen by Brandweek as three of the top 20 ad campaigns of the last 20 years. The "1984" Apple spot during Super Bowl XVIII has been said by many to be the event which marked the beginning of advertising as an event. In 1999, Jay Chiat was inducted into the American Advertising Federationís Hall of Fame, the industry's greatest honor.
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