Science Fair Project Encyclopedia
|Genre||shows targeting to women|
|Slogan||Television for Women|
Founded in 1984, Lifetime Television is an American television network which is marketed towards women. It airs movies that feature women in lead roles, as well as sitcoms and dramas that are geared towards women. It's tagline, since 1995, has been Television for Women. It was established as the result of a merger of Hearst's Daytime network, established in March 1982 as a four hour per day service with women's programming and Viacom's Cable Health Network, established in June 1982 as a 24-hour per day service that carried health and wellness programming.
The service originally aired women's programming during the day on Monday-Saturdays, and offered the "Lifetime Medical Television" service on Sundays from November 1983 to June 1993 carrying programming for health professionals.
Viacom remained as co-owner with ABC/Capital Cities and Hearst until 1994.
The network also airs original programming such as Strong Medicine, Intimate Portrait , The Division and "I Do" Diaries .
In addition, Lifetime airs many original movies targeting to women as well.
Lifetime is a property of Lifetime Entertainment Services, which owns a number of media ventures.
Lifetime's main competitor is the Oxygen network.
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