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Lincoln Blackwood


The Blackwood was a luxury pickup truck from Lincoln. It was only sold for one year, 2002, and is considered one of the most spectacular failures in automobile history, along the lines of the Edsel.

The Blackwood was a luxuriously-trimmed version of the Ford F-150 Crew Cab pickup truck, and was greeted with enthusiasm on the 1999 auto show circuit. Lincoln's success with the Lincoln Navigator emboldened the company to pursue the first-ever luxury pickup truck, and Cadillac was in hot pursuit with the Cadillac Escalade EXT. But when they arrived at dealerships, the Blackwood stalled while the EXT soared.

The Blackwood was only available with a black exterior and interior. The truck bed was redone as a trunk, with a power tonneau and plush carpeting. The exterior of the bed featured aluminum pinstripes over artificial burled black wood. The truck was rear wheel drive only. All of these luxury features limited the practical usability of the Blackwood, and stood in stark contrast to the highly-utilitarian Cadillac. Only 3,356 Blackwoods were made in just 15 months of production, with the final models selling well below invoice.

Lincoln would repeat the exercise with its Mark LT for the 2006 model year, though not repeating the mistakes made with the Blackwood.

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10-26-2009 08:16:03
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