Facade of the London Pavilion in 2002

The London Pavilion is a building located on the corner of Shaftesbury Avenue and Coventry Street in the northeast of Piccadilly Circus in London. It is currently a shopping arcade, and part of the Trocadero Centre .

The first building bearing the name was built in 1859, and was a music hall.

In 1885, Shaftesbury Avenue was built through the site of the Pavilion. A new London Pavilion was constructed, which also served as a music hall. In 1923, electric billboards were erected on the side of the building.

In 1934, the building underwent significant structural alteration, and was converted into a cinema. In 1986, the building was rebuilt, preserving the 1885 facade, and converted into a shopping arcade. A wax figure exhibition opened in the building that same year, run by the Madame Tussauds Group, called Rock Circus. The exhibition consisted of waxworks of famous rock and pop musicians. The Rock Circus exhibition closed in September 2001.

In 2000, the building became part of the Trocadero Centre , and signage on the building was altered in 2003 to read London Trocadero.

The basement of the building connects with Piccadilly Circus tube station and the rest of the Trocadero Centre .