Lucire (pron. ‘loo-cheer-eh’) is a fashion magazine that originally began on the web in 1997, branching into a monthly print edition in its home country of New Zealand in 2004.

In 1997, it claimed to be the second online fashion title in New Zealand (after Wellington Polytechnic's Fashionbrat), and the first commercial fashion magazine on the web there. It also claims to be the first fashion title to extend its brand from the internet into print.

Simone Knol edits the web edition, Nicola Brockie the print edition.

The magazine donates some of its profits to worthy causes, including tsunami relief.

When conceived, the name was not intended to have a meaning; it was only later that the team discovered it was a quaint Romanian term meaning ‘to glitter’ and there is a similar word in Spanish meaning ‘to show off’.

It is expected to launch a Romanian edition for May 2005, claiming to be the first New Zealand fashion magazine to enter the continent.

External link

• New Zealand Herald article about Lucire’s print launch
• [http://www.stuff.co.nz/stuff/0,2106,3193709a13,00.html The Dominion Post article about Lucire, February 21, ]