Science Fair Project Encyclopedia
The original marketing theme for Mountain Dew was a hillbilly one. Coke counter marketed by emphysising the urbane jazz related Mello Yello. However when Pepsi switched Mountain Dew to a so-called extreme sports theme, this panicked Coke, which changed Mello Yello tag line to "there is nothing mellow about it" and placed extreme sports characters on the packaging. Coke then launched Surge, which was a similar flavored soft drink but green colored and without the "mellow" name. The intent was to replace Mello Yello, but this was not successful and Mello Yello is still produced.
A diet version is available in some markets.
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