Morley is a fictional brand of cigarettes supposedly based on the shortened name for Marlboro cigarettes marleys. This popular brand has appeared in various television shows and movies.

Broken Saints

The character Raimi buys a packet of Morley cigarettes in Broken Saints. William B. Davis is a member of the cast, but Brooke Burgess, creator of Broken Saints, confirmed that the Morley cigarettes were in the original series "WELL before Bill signed on - but he liked the nod, none-the-less."

Buffy The Vampire Slayer

Spike.

Spike (James Marsters) in Buffy The Vampire Slayer smokes Morley cigarettes. A little short-sightedly he is quoted as saying "We smoke Morley's. We both smoke the same brand. We're the only two characters on TV that do." in reference to William B. Davis in The X-Files.

Malcolm In The Middle

A packet of Morley cigarettes is one of the things found hidden by Malcolm's mother (Jane Kaczmarek) in an episode of Malcolm In The Middle. Malcolm is played by Frankie Muniz.

The Outer Limits

A man getting on a bus in The Outer Limits has a pack of Morley cigarettes. The episode apparently features Nick Mancuso which narrows down the episodes to Resurrection (episode #2.2) or A New Life" (episode #7.3) according to IMDB.

Spy Game

A packet of Morley cigarettes are seen in the movie Spy Game, starring Robert Redford and Brad Pitt.

thirteen

A packet of Morley cigarettes are seen in the movie thirteen, starring Evan Rachel Wood and Holly Hunter.

The X-Files

Cigarette Smoking Man (William B. Davis) in The X-Files smokes this fictional brand. The X-Files is probably the most well known use of Morley cigarettes.