Science Fair Project Encyclopedia
A political slogan generally expresses a goal or aim ("Workers of the world, unite!").
Slogans are effective political devices especially in a heavily mediated context.
They often summarize the essence of a platform effectively, as in 1884 when the United States Republican Party attacked the Democrats as "the party of rum, Romanism, and rebellion". The Democrats were anti-prohibition, many were immigrant Roman Catholics, and southerners.
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