Progressive Enterprises Limited is a New Zealand company, and a subsidiary of the Australian retail group Foodlands Associated Limited. It is New Zealand's second-largest grocer, with 45% market share, behind the cooperative group Foodstuffs.

Progressive acquired the New Zealand supermarket group Woolworths Supermarkets NZ in 2002, following a lengthy Competition Commission adjudication [1] and court battle with competitor Foodstuffs that ended in the Privy Council ruling[2] for Progressive.

Progressive runs the following grocery store chains (fascias ):

• Woolworths: 64 supermarket stores nationwide
• Countdown: 55 discounter supermarket stores, including a number of rebranded "Big Fresh" stores following the Progressive takeover of Woolworths Supermarkets NZ
• Foodtown: 30 supermarket stores nationwide
• SuperValue: 30 South Island small stores, run as a franchise
• Fresh Choice: 11 South Island small stores, run as a franchise

It operates internet grocery stores in the name of Woolworths Home Shopping [3] and Foodtown Online [4].

External Link:

• Progressive Enterprises Limited