In film, reframing is changing the view of a subject. The term belongs more to criticism than to filmmaking and probably is not used in a systematic way. But the trend of usage seems to be: Reframing is changing the view of a subject while the camera is running--either the subject moves or the camera does. In other words, the change occurs without a cut.

The term "reframing" is also used in neuro-linguistic programming (NLP) to describe changing the context or way of viewing a problem. More precisely, one of the most effective techniques for achieving almost any desired change in NLP is the "six step re-frame ". It is described e.g. in "Heart of the Mind" by Andreas and Andreas. Briefly, the technique involves coming to understand, consciously or unconsciously, the positive intent that some part of oneself is pursuing by initiating the behaviour that one seeks to change (usually an undesirable trait of behaviour). One then considers (again consciously or unconsciously) what alternative behaviour could be used instead to achieve the same result, and one agrees internally (agreement between parts of the self) to try the new behaviour to see how it works out. This technique can produce rapid and sweeping change.