Rod, sometimes referred to as just god—Div, Diy, in Veda Slovena Diy or Dia, is probably the most ancient deity in Slavic pantheon. It's likely that several other gods, most notably Svarog, were initially epithets or incarnations of Rod. Svarog Rod meant Heavenly Rod. Later on these incarnations separated from Rod and became worshipped as separate entities. Very little is known about actual worship of Rod.

In Slavic mythology Rod is the initial original god—progenitor of deities, creator of the Universe and its manager. He is the supreme universal principle, which established the divine law Pravda (Prav). He is a protector of blood-ties and clan relations, a patron of kinship and clan unions. At the beginning of Time, at the very beginning of Cosmos, only god Rod existed and there was nothing around him. According to some believes, he later created the Universe and the three worlds Jav, Prav and Nav, and arranged everything inside them. Rod also introduced the superior principle of balance between elements and enforced the highest law Pravda, which every creature and power (physical or metaphysical, material or energy) should obey.

The word rod has a meaning of kin, tribe, giving birth.