Science Fair Project Encyclopedia
Roll up the Rim to Win
The contest is held from March until May of each year, and over twenty million prizes are available. Customers determine if they have won prizes by unrolling the rim on their coffee cup when they have finished their drink, revealing their luck underneath. A vehicle is always up for grabs, and now 20 cars can be won each year. Smaller prizes include free cups of coffee, free donuts, free lunches from the Tim Hortons sandwich and soup menu, etc.
Advertising for the contest has been quite effective, and "R-r-roll up the r-r-im to win" (with rolled Rs) is now a well-known (and well-practiced) phrase.
The contents of this article is licensed from www.wikipedia.org under the GNU Free Documentation License. Click here to see the transparent copy and copyright details