Sale is a city in the Australian state of Victoria, in Wellington Shire. It has a population of around 14,000.

Previously, Sale was significant as an office center for the Esso corporation but these operations were relocated around 1990, leaving only a Gas Processing facility in nearby Longford . On the 25th of September, 1998 an explosion took place at this gas plant which killed two men and left much of Victoria, including the capital of Melbourne, without adequate gas supplies for a period of two weeks.

Sale is also home to a large military airfield. The East Sale Airbase is home to the renowned RAAF aerobatic team, the Roulettes.

The town is mostly devoted to servicing the smaller farming communities in the surrounding area, both through its large shopping area and three schools (Sale College (public), Sale Catholic College (private) and Gippsland Grammar School (private Anglican)). Sale is also home to the Sale Regional Art Gallery, Gippsland Base Hospital, and the Fulham Correctional Centre.