Science Fair Project Encyclopedia
Smirnoff Music Centre
The Smirnoff Music Centre (formerly known as the Starplex Amphitheatre) is an outdoor amphitheatre located in Dallas, Texas that hosts large concerts by well known artists. It is part of the Fair Park complex, which includes museums, an aquarium, gardens, and a football stadium.
The naming rights to the amphitheatre were sold to the Smirnoff vodka company. Because of a "responsibility clause" written in the contract when obtaining the naming rights, the venue is called the Music Centre at Fair Park in all tickets and advertising if 70% or more of the audience will be under the age of 21.
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