The SoBe brand is a line of teas, juices, and energy drinks manufactured by the South Beach Beverage Company, a separate operating unit of PepsiCo, Inc.

Company Information

The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut. It was incorporated in 1996 by four partners who were purportedly interested in health and fitness. Their first product was "SoBe Black Tea 3G", the major ingredients of which were ginseng, guarana, and ginkgo. The popularity of this product led to the introduction of "SoBe Green Tea 3G", "SoBe Oolong Tea 3G" and many others. These original products are the template for all of the company's new ones. Recently they have started to manufacture a canned energy drink similar to Red Bull or Rockstar , branded "SoBe No Fear".

The company's marketing strategy is geared toward younger people, and includes brand association with lizards and supplement herbs such as ginseng and epimedium (horny goat weed). This marketing is evidenced in the over 200 "under-the-cap slogans", often a takeoff of popular culture, such as "Say hello to my little lizard!" (A reference to the popular movie Scarface. The actual quote is, "Say hello to my little friend!")

The South Beach Beverage Company was purchased for $370 million dollars by PepsiCo North America in October, 2000.

Their products are now available in most areas of the United States, Canada, and Mexico, and, to a lesser extent, exported to the United Kingdom. They can be reached at 1-800-588-0548. The company's street address is 40 Richards Avenue, Norwalk, CT.

List of products

Exotic Teas and Fruit Juice Blends

• SoBe Black Tea 3G
• SoBe Dragon
• SoBe Green Tea 3G
• SoBe Nirvana
• SoBe Oolong Tea 3G
• SoBe Zen Tea

Powerline

• SoBe Drive
• SoBe Energy
• SoBe Fuerte
• SoBe Power
• SoBe Courage

Lizard Line

• SoBe LizBlizz (Tropical refresher)
• SoBe LizFuel (Strawberry, Banana)
• SoBe Lizard Lava (Strawberry Daiquiri, Aloe Vera, Vitamins)
• SoBe Lizard Lightning (Orange tropical blend)
• SoBe Tsunami (Orange cream brew)
• SoBe Black & Blue Berry Brew

SoBe Lean

• SoBe Cranberry Grapefruit
• SoBe Peach Tea
• SoBe Tropical

SoBe Sports System

• SoBe Fruit Punch
• SoBe Lemon Lime
• SoBe Orange
• SoBe Tropical

SoBe Special Recipies

• Long John Lizard's Grape Grog
• MacLizard's Special Recipe Lemonade

SoBe Synergy

• SoBe Fruit Punch
• SoBe Lemonade
• SoBe Mango Orange
• SoBe Grape
• SoBe Kiwi Strawberry
• SoBe Carrot

SoBe No Fear

SoBe Adrenaline Rush

SoBe Love Bus Brew

External link

• South Beach Beverage Company - The company's official website