Alternate newspaper: The Daily Mirror (Australia)

The Daily Mirror is a popular British tabloid daily newspaper. For a period during the 1990s it was renamed The Mirror, but reverted to its original name in 2002.

The newspaper was launched in 1903 by Alfred Harmsworth as a newspaper for women. However, in this format it was unsuccessful and he quickly changed the focus and added pictures and photographs. This improved the circulation dramatically. The paper was later owned by Harold Harmsworth and Lord Rothermere, it was bought by Robert Maxwell in 1984, and is now owned by Trinity Mirror.

Trinity Mirror is based at One Canada Square—the premier location in London's Canary Wharf development.

During the 1990s the paper was accused of dumbing-down in an attempt to poach readers from Rupert Murdoch's Sun, although judging by their relative sales figures this was unsuccessful. Also in 2002 the Mirror changed its logo from red to black (attempting to dissociate the paper from the term "red top", meaning a sensationalist mass-market tabloid, although on April 6 the red top came back) and it has made efforts to concentrate on solid journalism rather than celebrity scandals—not always successfully.

It takes a left-of-centre editorial line. Under its then editor Piers Morgan, it was the only tabloid newspaper in the UK to be hostile to the 2003 invasion of Iraq. In May 2004, it published what it claimed were photos of British soldiers abusing Iraqi prisoners. The decision to publish the photos, later proved to be fake, led to the sacking of Morgan on 14th May.

The current editor is Richard Wallace.

External links

• The Daily Mirror
• History of Trinity Mirror