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Tayto

Tayto is a major Irish crisps and popcorn manufacturer, credited with having developed cheese and onion crisps in 1954. Tayto's crisps are sold only in the Republic of Ireland. The company is owned by Cantrell and Cochrane, and is based in Coolock, County Dublin.

Tayto also produce other similar products which are not made directly from, or even contain potatoes - their Chickatees and Wheelies products marketed at children are made from corn starch, and their Chipsticks are made from reprocessed potato starch.

In the early 2000s, the company partially retargeted its product line towards the healthier eating market, with its low salt, low fat crisps, originally called LFC's, but in 2004 renamed to Honest.

Tayto has entered the Irish vocabulary (see Hiberno-English) as a synonym to crisp (noun) and not a tradename, particularly in rural areas.

A Northern Irish company of the same name, and in the same business, was formed in 1956. They trade as Tayto (NI) Ltd. Their products are available in the United Kingdom.

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10-26-2009 08:16:03
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