Science Fair Project Encyclopedia
The Today Show
The Today Show (officially called Today) is currently, a long-running morning news show airing on the NBC television network in the United States. It was originally spun off from a morning radio show similarly called Today. It first aired on January 14, 1952 at 7:00 A.M. (Eastern Time). Until the advent of the videotape, Today aired live, broadcasting five hours a morning, but it was seen for only two hours. Since 1958, Today is tape-delayed for different time zones. For many years it was a two-hour program from seven to nine ET, until NBC expanded it to three hours (7-10 A.M. Eastern Time/Pacific Time; 6-9 A.M. Central Time/Mountain Time) on October 2, 2000.
Today was the first of its genre when it first signed on with host Dave Garroway. The show successfully blends national news headlines, in-depth interviews with newsmakers, lifestyle features, other light news and gimmicks (including the presence of the chimpanzee J. Fred Muggs as the show's mascot during the early years), and local news updates. It has spawned several other shows of a similar type, including ABC's Good Morning America, CBS's The Early Show, and the Canadian series, Canada AM.
The show is filmed and produced at studio 1A in Rockefeller Center, New York, just across the street from NBC headquarters at the GE Building. The studio is located right next to the street and many times the hosts do the weather or other events from outside.
Previous hosts have included Bryant Gumbel, Jane Pauley, Deborah Norville, Tom Brokaw, Barbara Walters, Hugh Downs, and Floyd Kalber. Popular former weathercaster Willard Scott still appears on the show daily doing the 100th birthday announcements he first became famous for in the 1980s. The birthday announcements are sponsored by Smuckers.
There's an early morning version of the show, called Early Today . In 1999, a later version of Today called Later Today was launched; it became quite successful but was later cancelled.
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