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U.S. Postal Service cycling team
The United States Postal Service was the title (primary) sponsor from 1996 onward. Berry Floor , a Belgian flooring company, was the secondary sponsor, also known as a Presenting Sponsor. Domestically the USPS Pro Cycling Team was presented by Alloc , the American subsidiary of Berry Floor.
The US Postal Service announced that they would cease sponsorship at the end of the 2004 racing season when their eight-year contract expired. They had previously been under fire for the expenditure from groups such as Postal Watch , a watchdog of the United States Postal Service. Before the expiration of the USPS contract, Armstrong insisted that he would only continue to ride with the USPS team structure. This demand was met on June 15, 2004 when Discovery Networks stepped in and agreed to sponsor the team for the next three years as the Discovery Channel Pro Cycling Team.
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