John Blossom, born July 5, 1954) is the founder of Shore Communications Inc., a research and advisory service for executives in companies creating value through publishing services.

Biography

Mr. Blossom's career spans more than twenty years of marketing, research, product management and development in advanced information and media venues, including major financial publishers and financial services companies (Citicorp, Quotron and for Reuters Holdings PLC), as well as earlier experience in broadcast media. Mr. Blossom served as a Vice President and Lead Analyst at Outsell, Inc., where he provided research and analysis coverage of content technologies and financial and corporate information markets for major corporate clients, and developed successful online ecommerce services for research reports. For his excellence in qualiitative research, Mr. Blossom was recognized with the Vendor of the Year award by Standard & Poor's in 2001. Mr. Blossom founded Shore Communications Inc. in 1997, specializing in research and advisory services and strategic marketing consulting for publishers and consumers of content services. Mr. Blossom’s engagements have included strategic marketing consulting for major corporations and startups that are using the Internet to position themselves in new and existing content markets. Mr. Blossom has developed numerous successful Web sites and online communities. His extensive global experience with the marketing and management of financial information services, including realtime datafeeds, established him as one of the thought leaders in this important market segment, leading to strategic assignments with the executive management team of Reuters Group PLC. Mr. Blossom was also a key player in a number of ground-breaking Internet-oriented initiatives at Reuters, including the introduction of content management services and a global effort to integrate Internet-based information suppliers into the mainstream Reuters information services environment.

In 1999, Mr. Blossom joined Waters Information Services as Director of Market Research, where he spearheaded the design, development and marketing of The Waters Survey, the first publicly published survey to collect highly detailed information on financial information product usage from financially oriented institutions in the United States. Based on in-depth interviews with over 900 institutions, and formed with input from senior executives from major financial information services companies, the Waters Survey uncovered major new trends in the financial information services marketplace. The rise of Internet-based financial information services was key among those findings, and the size of the marketplace itself was proven to be more than twice previous industry estimates.

Mr. Blossom has been interviewed frequently by the business press and has been quoted in many major news and trade publications and media outlets, including The Wall Street Journal, CEO Magazine, BusinessNow, EContent Magazine, Wall Street and Technology, Waters Magazine and Securities Industry News.

Terminology

Blossom coined an encompassing definition for the term content, as well as the term The New Aggregation.

Links and references

External links

• shore.com - Corporate homepage for Shore Communications Inc.
• Personal Profile - Personal Business homepage for John Blossom
• Shore's ContentBlogger(TM) weblog
• The New Aggregation Paper on how content aggregation as a business model is changing due to user-empowering technologies.