Science Fair Project Encyclopedia
Winn-Dixie is a supermarket chain based in Jacksonville, Florida which has stores throughout the south-eastern United States. They are known as "The Beef People", though this slogan has seen decreased usage recently. They are also known for their private label Chek brand soft drinks, which are produced in over 20 different flavors plus diet and caffeine-free varieties — one of the widest assortments anywhere.
In 2002, Winn-Dixie introduced the Reward Card System, which customers could use to get store discounts and to rack up points for shopper bonuses.
Winn-Dixie also decided in to convert more than 40 of its Atlanta area Winn-Dixie and Winn-Dixie Market Place stores into their lower-priced, bare bones Save Rite brand (of which there were only 11 previously, scattered throughout Winn-Dixie's marketing domain). This was done as a last-ditch effort to save its remaining stores in the highly competitive market, which has already seen the bankruptcy of several other grocery chains including Harris Teeter, Cub Foods, A&P, and Bruno's .
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