Science Fair Project Encyclopedia
Wonder Bread is a brand of extremely soft white bread. It was originally produced by Taggart Baking Company of Indianapolis and debuted on May 21, 1921 after "blind" promotion with ads that only stated a "Wonder" was coming on May 21, 1921. It was named by Taggart Vice President Elmer Cline who was inspired by the International Balloon Race at the Indianapolis Speedway resulting in the red, yellow and blue logo.
Tagart was purchased by Continental Baking in 1925 which made Wonder Bread a national brand and added "It's Slo Baked" to the logo.
In 1995, Continental Baking was bought by Interstate Bakeries Corporation.
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