Good survey methodology means asking questions so you get useful answers, and that starts with careful design. You write a questionnaire with factual questions, hand it out to a random sample of people, and score the questionnaires to produce data you can analyze. Charting the results reveals which facts most people know and which ones they get wrong, turning raw survey responses into clear findings.

Many animals and plants stand at risk of dying out forever. Public awareness of those threats varies widely. When you survey a random sample of people with factual questions, the scored answers show which facts most people know and which they get wrong. Gaps in public knowledge about wildlife show where education efforts need the most focus.