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Discover whether babies as young as four months already prefer toys that match their gender.
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Give three age groups a word-color conflict test and find out whose brain handles the mismatch fastest.
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Show a Magic Eye stereogram to people with three vision types and see how eyesight changes the 3D shape.
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Play classical music during naptime on some days and silence on others to see which brings calmer rest.
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Survey athletes and non-athletes the same age to find out which group scores higher on a self-esteem scale.
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Give three groups of runners the same drink with different claims about its effects and see whose race time changes.
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Add layers of digital grain to celebrity photos and discover how much noise it takes to hide a familiar face.
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Play random notes into each ear separately and discover which side of the head recognizes musical pitch more accurately.
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Show participants a set of objects under calm and stressful conditions, then compare how many they remember each time.
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Time boys and girls on a math test with and without distractions and discover which group loses less speed while multitasking.
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